Lego Video Game: Intro/ Audience

Lego Video Game

LANGUAGE,AUDIENCE

Promoting the Film- Release of games and films at same time 

-Merchandise to promote game/movie etc (SYNERGY)

-Cross promotion (benefits)
-Extracts from film within the game 
- Profit is maximised 
-Familiarity 
-Extends pleasure of film 
-Promote each other 
-Extends target audience (attract different types of watchers e.g game players etc)

Reason why gamers would enjoy a game based on movie 

• 1. To identify with characters
  2. To identify with values 
  3. Good versus evil
  4. Diversion/entertainment
  5. To enjoy suspense, action, excitement, humour,
  6. Escapism
  7.Develop a sense of expertise in self-enclosed fictional world
  8. Social interaction/personal relationships ( world-wide community)
  9. Parasocial interaction with established characters from the film (One sided relationship: one person uses emotional energy, interest and time,and the other party is unaware of the others experience)
  10. To earn trophies and gain self-satisfaction