Lego Movie Video Game: Cross- Media Content/ Industry

Cross- Media Content 

- Cross- Media content is content that is seen in one media text is used in another media test (cross promotion)

 E.G } extracts used in game from film(show gamers more about the film and wider target audience), Campaign uses actors (cross promotion of voices from films) , Film uses lego pieces to cross promote lego brand, Advert cross promotes different companies 

•       The Lego Movie Video game was released across all major video consoles and platforms (Microsoft X360, Sony PS3, Nintendo 3DS, Sony PS4, Nintendo WiiU, Xbox One and 360, Sony PSV and PC) in 2014 (Accessible to wider audience)(MAXIMISE PROFIT) (The Lego Movie Video game was number 1 in the All Formats Chart, the sixth Lego video game to do this. This was because it was released and available across a wide range of popular console, PC and Mac platforms.)

      (Cost company more, Competition for audiences)

Industry Q

1.When was the game released?} 7th February 2014
2. What is the age rating?} 7

3.Who developed the game?}TT Fusion 

Publishers

A)Who published the game?}Warner Bros. Interactive Entertainment 

B)What’s the effect of this company publishing the game?} Gain more profit as theuy can reach different audiences for example the non cinema goers who play games.

Distribution

A) On what platforms was the game distributed/B) Did these platforms offer local co-op or online co-op?}Microsoft X360 (local), Sony PS3 (local), Nintendo 3DS(none), Sony PS4(local), Nintendo WiiU (local), Xbox One and 360 (local), Sony PSC and PC (local)

C) In what way was the video game distributed? E.g. Hardcopy, online, as a package?} Hardcopy to  online.

D) Were they released on special dates?}Released the same week as movie (attract similar audience)

E) What countries was the game distributed to?}

Industry process:

-The Lego Movie Game for mobile devices included in-app purchases but required a larger memory (over 1GB of space) which met to further mixed responses.

-The game was released onto mobile devices due to the market being worth around $21 billion in revenues.
As the game appeals to families and children, the hope was they would attract a mixed-age audience.

iOS & Android  - Developers had to make it for touch screens

Microsoft Windows & MacOS  (These operating systems would need specific versions installed) – Developers had to design the game so that users could use a mouse & keyboard. There would have been different commands on keyboards.

PlayStation, Xbox – Gamers had to use controllers

Nintendo Wii U – Gamers had to use controllers

3DS – Graphics had to be 3D, capabilities for gamers to use touch & buttons

Questiona--

Q6: Example

Which company produced and distributed The Lego Movie? (1) : Warner Bros 

Q7 : Example (This question is unlikely to tell you to refer to The Lego Movie/products…BUT ALWAYS DO IT! )

Explain two factors affecting the regulation of the film industry. You may want to refer to the role of the BBFC and why it is important for film-makers to receive certain classifications in order to appeal to particular audiences. (4)

Tw factors affecting the regulation of the film industry is the content. If the content in a film is innapropriate for younger ages then the film will be rated over 15 as its content is not suitable for young people. The BBFC regulates films depending on their content and references- this is important to receive for film makers as it addresses a certain audience and allows the film to target a niche audience. 

Q8 : Example
Explain how The Lego Movie promotional campaign (posters and entire trailer) targeted a range of audiences (10)

The lego movie promotional campain target a range of audiences by the use of multiple genres being presented through codes and conventions. The poster of Wylstyle suggests the mix of genre from how the character is presented. Her cheeky facial expression connotes romance however is contrasted by the action in the background that connotes the action genre therefore genre hybridity targets a range of audience as it will target audiences that like action and audiences that like romance films. 

Q9 example

Analyse representations of gender in The Lego Movie poster campaign (10)