Lego Movie Video Game: Buying

Where can you buy the game?

•   TT Games is a British video game developer.

•   In November 2007, Warner Bros. Interactive Entertainment acquired TT Games as part of their move into the video game market.

•   The Lego Movie video game was directed by Matt Palmer (who was known for his work with Tim Burton’s Corpse Bride).

Why do companies release films and games at the same time?

The game was launched the same week as the movie to allow the audiences to see the link between the movie and the video game (which takes you through the game ) which can show the clear link between both the game and the movie. The game includes interludes from the movie so the gamers can feel as if they are the characters (escapism)with hose who had seen the movie offered a chance to 'live through it' themselves.

Why do companies release films and games at the same time?

•   Profit is maximised

•   Familiarity

•   Extends the pleasure of the film

•   They promote each other

•   The Lego Movie video game is an example of successful horizontal integration where Warner Bros, has worked with other companies to produce a video game linked directly to the release of the motion picture of the same name

•   The video game shares similar themes and voice acting by stars of the motion picture as they reprise their characters in the video game.

•   The Lego Movie video game is also an example of a successful cross platform release.

Write a short paragraph on WB's horizontal integration model. 

-Use The Lego Movie as your example.

-Make sure you discuss how this benefits WB.

-Could discuss wider impact on film industry.

-Include key terminology.

The Lego Movie is a clear example of WB's horizontal integration as Warner Bros has teamed up with other platforms like HBO, Tt Games and DC which successfully promotes the highest quality of Tv films and games to the audience, The Lego Movie being produced by mulitple platforms which allowsd it to use a range of media products and develop the franchise of the movie. The use of this horizontal integration portrays to the other companies that the movie is of high quality as they are using joint ideas to produce an advanced movie . The use of 'The Lego Movie' creating a video game with Tt games allows them to give ideas to them so they can create the ideal game for the audiences.