Lego Advert: Narrative & Genre

Narrative & Genre

Narrative-

Todorov's Narrative Theory:

Lego Movie Tv ad APPLIED TO TODOROV'S THEORY:

Equilibrium: Normality and equal state of characters (Emmet shown on sofa watching TV)

Disruption: Something breaks normality (President business makes an announcement 'you will be put to sleep')

Recognition of disruption: Characters realise something is wrong (Emmet realises that the world is getting destroyed- on sofa) (Lord Business 'destroy him)

Attempt to repair: Characters try to solve problem (Emmet and Wyldstyle trying to destroy Lord Business) (Emmet is given power to help in fight scene) 

New equilibrium: Problem is solved, new equilibrium is established -- NOT SHOWN SO PEOPLE WILL WANT TO ACTUALLY WATCH THE FILM TO SEE WHAT HAPPENDS WITH THE NEW EQUILIBRIUM (NO SPOILERS)

Genre-

Lego Movie= Sci-fi, comedy, romance,adventure, action (mix of genres : genre hybridity) 
Genre hybridity makes it easier to attract a range of difference audiences
                                        
                                       
                                         POSTER CAMPAIGN                              TV Ad Break

Codes and conventions VISUAL ELEMENTS: mise-en-scene, cinematography	The facial expressions and body language of the characters in the main poster campaign suggest panic as they are running away from danger. This conveys the action-adventure genre. The facial expression of Emmet shows connotation of horror genre as he looks panicked and shocked.	There is a clear difference between heroic protagonists and villainous antagonists – This relates to the genre as the heroic protagonists Emmet and Wyldstyle are seen as fighting therefore portray the action genre for the film.
Hybridity	President Business's facial expression on his close-up poster suggests he is a villainous character, which is a convention of the action-adventure genre. In contrast, some characters on the main poster convey elements of the comedy genre such as Unikitty, demonstrated by her out of place character amongst’ heroes’. This reflects genre hybridity. The facial expression of Wyldstyle suggests a romantic genre as her cheeky facial expression shows the romantic side  of the film. However , within the poster in the background there is a police car which suggests action and crime therefore the poster suggests both romance and crime genre.	The ad break shows mixing of film genre as Emmet in the beginning is showing comedy by the way in which he is speaking in relation to the announcement however is then shown in fighting which connotes action genre therefore there is a mixing of genre.
Iconography Props? Sound? Location?	Props such as weaponry are examples of iconography of the action-adventure genre, as they connote danger and conflict. This reflects the genre. Within the background of Emmets poster  it shows danger and traits of crime being committed therefore reflecting the crime genre within the film.	The loud non diegetic sound effects  used in the trailer reflects the action genre as it is loud and builds tension  as it parallels the crime going on in the trailer

Explain how The Lego Movie is an example of genre hybridity.

The lego movie producers  are  an example of genre hybridity as their are different genres shown by series of movements which connote to a mix of genres. For example, in the Wyldstyle poster, The facial expression of Wyldstyle suggests a romantic genre as her cheeky facial expression shows the romantic side of the film. However , within the poster in the background there is a police car which suggests action and crime therefore the poster suggests both romance and crime genre. Similarly in the ad, Emmet in the beginning is showing comedy by the way in which he is speaking in relation to the announcement however is then shown in fighting which connotes action genre therefore there is a mix of different genres.