LEGO : Key Termonology
Key Words
Convergence
Media convergence is the joining, or ''converging,''
of distinct technologies
into one – watching TV, playing games, taking photos
all on one device a
smartphone.
Brand image
The image a company constructs for itself (logos, slogans and other
marketing tools) - appeal to an
audience so that they can remain loyal to it.
Franchise
A media franchise is a collection of related
media
Loyalty
Consumer Having a quality of being faithful to a product.
Marketing
The action or business of promoting and selling
products or services,
including market research and advertising.
Diversification
When media is achieved across multiple platforms –
media is
DIVERSIFIED. Magazine to website to social media etc.
Globalisation
The process whereby institutions increasingly operate
on a worldwide scale
Synergy
This is when different companies work together to
promote a range of
related products.
Two companies work together to form a product that couldn’t be achieved
on its
own.
Well done Lexie, I can see that you have reflected and perfect your key words. Make sure that you put your changes in the colour green.
ReplyDeleteMiss C
The key words i used are the most condensed versions so are easiest to revise from
Delete